SalesKit
Social Selling Enablement & Messaging
Social Selling PlayTargeting: L&D Leaders
Mutuals → Comments → DMs
Ask for warm intro or add value publicly before DM.
Lead with a signal
New role, funding, hiring, tech change.
Small asks win
Offer a 60–90s asset or 2-slide; avoid heavy decks.
1. Preflight Checklist
2. Signal (Tailors Opener)
Positioning: Role-based pathways with verified skills and progress dashboards so adoption is measurable and scalable.
3. Compose Sequence
Day-0 Sequence
Comment: How do you define ‘time-to-confidence’ for new skills? DM: Based on your recent post — 60–90s overview on how FS peers instrument progress dashboards that show real skill growth (not just completions). Want it? Micro-CTA: Send 2-slide dashboard template
Add Proof Chips
"Stories show how teams like Equifax & goeasy accelerated AI capability via role-based pathways and progress dashboards."
Personalize to a signal, avoid guarantees, respect platform norms.
Modular Outreach
Social Comment Prompts
- How do you define ‘time-to-confidence’ for new skills?
- What’s your exec-level view of enablement impact—completions or verified skills?
Reframes
“Too busy”
This is a plug-in playbook; start with 1 pilot cohort and a dashboard template.
“Hard to measure”
Out-of-box progress + application metrics tied to roles.
“Change fatigue”
Pathways fit existing flows; no LMS rip-and-replace.
Micro-CTAs
Reference: Engaged Accounts
Vanguard · Citi · Morgan Stanley · BNY Mellon · Charles Schwab · Capital One · PNC · UBS · Credit Suisse · BlackRock · State Street · T. Rowe Price · Bain Capital · Visa · Fiserv
ScratchpadAuto-saves
Open side-by-side with LinkedIn