Partner Type 2: Salas O’Brien Affiliates
Model: “Reciprocal Referral Exchange (SE ↔ MEP)”
Who they are
Internal Strategy Guide Available
Salas O’Brien is an employee-owned engineering powerhouse with over 105 offices. They operate through specialized Business Units like Built Environment,Mission Critical, and Process & Manufacturing.
Click this card to view the full org-mapping, BU-specific talk tracks, and SWOT analysis.
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The Value Exchange
Salas O'Brien Refers
MEP-adjacent opportunities needing Structural support → To You
↔
You Refer
Structural-led opportunities requiring MEP support → To Them
The Outcome
A scalable partner channel where you’re not “selling into” their org—you’re creating an ecosystem loop that produces consistent, trackable cross-referrals.