Automating GTM Intelligence & HubSpot Pipeline
An overview of how Event OS transforms raw event data into actionable revenue opportunities, specifically designed to fit within the FY26 budget efficiency goals.
Current Data Asset Value
1. Master Exhibitor Intelligence
We move beyond static lists. Event OS monitors up to 80 industry events (CES, Modex, etc.) with regular data updates to build a central, deduplicated database of active market participants.
2. Buying Team Activation
For every key exhibitor, Event OS automatically maps the Buying Team—identifying the exact stakeholders we need to engage before the show starts.
Operational Workflow: From Signal to CRM
This system removes manual data entry. We are proposing a direct API connection to HubSpot to ensure Sales focuses on selling, not researching.
1. Event Signal
Event OS tracks 80 projected industry events (e.g., 'Modex 2026') with continuous monitoring.
2. Data Enrichment
System maps booth size, location, and assigns 'Buying Team' contacts.
3. HubSpot Sync
Qualified accounts are auto-pushed to HubSpot as Deals/Companies.
Visual Proof: The Event OS Interface
A look at the actual tools deployed for the team.
1. Command Center
The centralized dashboard where we monitor total market coverage.
Key Insight: This view aggregates data from all projected events, giving leadership an instant pulse on competitor density and new market entrants.
2. Contact Alignment
Direct integration of decision-maker contacts into the exhibitor profile.
Key Insight: Sales reps can click directly through to LinkedIn to verify roles or add to HubSpot sequences instantly.
3. Messaging Assist
Context-aware messaging templates to accelerate outbound speed.
Key Insight: Providing pre-written, context-rich "ice breakers" removes the writer's block for SDRs, increasing daily output volume.
