IDC Product Taxonomy
Managing the dual-view architecture of the IDC catalog: simplified for GTM, fixed for global operations.
Marketing Context: Simplified groupings for storytelling. Malleable structure that optimizes for quick comprehension.
Research
33.5%- • CIS
- • Theme
- • SIS/Databases
- • TechMatch
Data & Analytics
29.0%- • Tracker
- • Spending Guide
- • Black Book
- • Wallet
Custom Solutions
30.0%- • Market Insights
- • Thought Leadership
- • Content Marketing
Events
7.5%- • Multi-Sponsor
- • Single Sponsor
- • Registration
Product Delivery Types
Subscription Only
Subscription & On-Demand
On-Demand Only
Software Platform