C-Suite & Leadership

Persona	Challenge (Pain)	Products	Outcome
Chris C-Suite Executive	Changes in competitive positioning	Market Insights, CIS, Black Book	Executive Strategy Alignment

Go-To-Market (GTM)

Persona	Challenge (Pain)	Products	Outcome
Angela Analyst Relations	Pressure for top-tier rankings	Tracker, CIS	AR ROI & Positioning
George Demand Gen	Poor sales/marketing alignment	Content Marketing, CIS	Campaign Data Integration
Mai Marketing & Brand	Messaging dilution across personas	Custom Thought Leadership	Launch Narrative Data
Emily Event Marketer	Resource limits for high-quality content	IDC Events, Webcasts	Event Life-Cycle Mapping
Rena RevOps/SalesOps	Inconsistent pipeline visibility	Wallet, SCD, Analytics	Ops Scalability Workflows
Sam Sales Leader	Hitting targets without data insights	Spending Guides, Mastery Class	Competitive Win-Loss Data
Chantel Channel Leader	Partner need for data-backed enablement	Partner Practice, Tracker	Partner Ecosystem Value
Allison Strategic Alliance	Goal misalignment with partners	CIS, Partnering Practice	Co-Sell Alignment

Technology Acquisition

Persona	Challenge (Pain)	Products	Outcome
Tyrell Tech Strategist	Validating investments with board insight	ITAP, TechMatch	Roadmap De-Risking
Taomi Tech Practitioner	Lack of visibility vs benchmarks	Sourcing Advisory, Metri	Tactical Sourcing Data

Strategy & Intelligence

Persona	Challenge (Pain)	Products	Outcome
Colin Corporate Strategy	Growth mandates requiring due diligence	CIS, Tracker, Analytics	Realignment Intelligence
Marcus Market Intelligence	Fragmented product offerings	Databases, SIS	Intel Consolidation

Finance & Procurement

Persona	Challenge (Pain)	Products	Outcome
Felipe Finance/Procurement	Difficulty evaluating ROI of research	Metri, ITAP, CEC	Spend Management Analytics

PE / Financial Markets

Persona	Challenge (Pain)	Products	Outcome
Francesca Financial Community	Need for timely investment insights	Black Book, Spending Guide	Growth Pattern Scouting