Handover ProtocolRelease 1.0.0 • 15 Personas Mapped

Instructional Design Requirements (IDRD)

Authorized guidance for translating IDC’s Research, Data, and Custom Solutions into role-based performance learning for 15 global personas.

IDC Product Taxonomy

High Priority

Research

• CIS
• Theme
• Pivot Tables
• TechMatch

Market Scale

Data & Analytics

• Black Book
• Spending Guide
• Tracker
• Wallet

Strategic

Custom Solutions

• Market Insights
• Thought Leadership
• Content Marketing

Engagement

Events

• Multi-Sponsor
• Single Sponsor
• Webcasts

Complete Persona-to-Outcome Map

Functional Area	Persona	Challenge (Pain Point)	Target Outcome
C-Suite	Chris	Competitive positioning changes	Exec Strategy Alignment
GTM	Angela	Pressure for top-tier rankings	AR ROI Positioning
GTM	George	Inconsistent lead quality	Campaign Data Integration
GTM	Rena	Inconsistent pipeline visibility	Ops Scalability
GTM	Sam	Targets without data insights	Win-Loss Data
GTM	Chantel	Need for data-backed enablement	Partner Value
Tech Acq	Tyrell	Validating tech investments	Roadmap De-Risking
Tech Acq	Taomi	Lack of visibility vs benchmarks	Tactical Sourcing
Strategy	Colin	M&A due diligence requirements	Realignment Intel
Strategy	Marcus	Fragmented product offerings	Intel Consolidation
Finance	Felipe	Difficulty evaluating ROI of data	Spend Management
Financial	Francesca	Timely investment insights	Growth Scouting

Execution Tiers

Project Delivery Framework

Tier 1: Strategy

Analysis Report & KPI Definition.

Tier 2: Design

Blueprints & Storyboards.

Tier 3: Development

SCORM & Interactive Guides.

Tier 4: Implementation

Pilot & Launch Readouts.