Instructional Design Requirements
Gather the following assets and data points to ensure the outsourced ID has full context for analysis, design, and development.
1. Strategic Context & Goals
Business KPI
What specific metric are we moving? (e.g., Support tickets, Churn, Time-to-onboard).
Success Definition
What does 'Good' look like in 90 days? Provide specific behavioral outcomes.
2. The Persona Pack
The designer needs to know exactly who they are building for. Gather:
3. Content & Technical Assets
✓
SME Access
✓
Product Sandbox
Login credentials for a dummy/demo environment.
✓
Brand Guidelines
Logos, font files (.ttf/otf), and hex codes.
✓
Legacy Content
Old decks, recorded Zoom calls, or raw documentation.
Deliverables to Request from ID
- Phase 1: Learning Needs Analysis (LNA) + Measurement Plan
- Phase 2: Instructional Blueprint + Content Outlines
- Phase 3: Interactive Prototypes + SCORM/xAPI Packages