Persona Mapping Playbook
We don't teach features; we solve for "Moments of Decision." This playbook outlines how we map every buying-role to a measurable workflow.
The Taxonomy of Pain
Before designing a single slide or screen, we categorize the friction into one of four buckets:
⚙️
Operational
The workflow is too manual or prone to human error.
💰
Financial
The cost of delay or the lack of visible ROI.
🛡️
Compliance
Risk of data breach or failure to meet regulations.
📈
Strategic
Inability to scale or adapt to market changes.
The Mapping Model
"Every row produces a measurable outcome. Every outcome has a proof asset. Every proof asset maps to a KPI."