The IDRD Framework
A decision document that locks scope, outcomes, and proof—ensuring every instructional asset drives a business KPI.
How to use the IDRD
01
Gather Inputs
Collect product analytics, support tickets, and stakeholder goals.
02
Facilitate Session
Run a 60–90 minute workshop to map personas to pains.
03
Confirm Proof
Align on exactly what counts as 'success' for each persona.
Framework Components
Business Goals
Targeted KPIs: Time-to-value, adoption %, or support deflection.
Persona Pains
Detailed mapping of the specific friction points for each user role.
Experience Constraints
Technical requirements, modality (LMS/In-app), and a11y standards.
Acceptance Criteria
The 'Definition of Done' for every deliverable in the project.
Real-World Example
Persona: Administrative Champion
Pain: High manual overhead during onboarding.
Proof Asset: Automated Admin Runbook + Setup Checklist.
KPI: 25% reduction in onboarding support tickets.