The Data Engine

Every playbook is generated from a structured Master JSON Schema. Click on the data fields below to see the "Platonic Ideal" of how STAR Sales reps use this intelligence to win deals.

1. Raw Intelligence

IR, Press, PPC Data

2. Master JSON

Structured Schema

3. Playbook UI

React Component

intro

1.0 Introduction

Sets the strategic context. Is this a Net New pursuit or an Expansion play?

account_overview

2.0 Account Overview

Firmographics, financial health, business units, and GTM models.

relationship_intel

3.0 Relationship Intelligence

CRITICAL: Who loves us? Who hates us? What is our history?

strategy

3.1 Strategic Initiatives

C-level priorities and technical footprint (ERP, CRM, Marketing Cloud).

market

4.0 Market & Competition

Audience lanes, buyer personas, and competitor kill points.

brand

5.0 Brand & Marketing

Where are they spending money? (Digital vs. Trade Shows).

opportunities

6.0 Opportunities

The 'Menu' of 5 strategic Plays STAR wants to sell.

execution

8.0 Execution Plan

Org chart, targeting tiers, and the 'Seller Hook'.