Fairway

Digital Media

STATEMENT OF WORK

Ref: 2026-STAR-GROWTH
Client Information
Star Exhibits & Environments, Inc. DBA as STARAttn: Scott Horst
Campaign Scope
2026 Growth StackFeb 1, 2026 — Jan 31, 2027
Service Provider
Fairway Digital Media, LLCBen Belcher, CEO
Total Contract Value
$127,000.00

Billing and Finance Info:

Finance Contact Name
Finance Email Address
Finance Direct Phone
Billing Address
6688 93rd Avenue North
Minneapolis, MN 55445

Service Breakdown

Description
Rate
Freq/Qty
Subtotal
Website Visitor Identification (Pixel)

Identity resolution & contact enrichment.Term: March 1, 2026 — Feb 28, 2027

$24,000/yr
1 Year
$24,000
Event OS Platform

Includes event show lists and contact mapping on the OS for 20x20 and above exhibitors.

Includes coverage for up to 80 events. Month 12 Waived (Value Add).

$5,000/mo
12 Mos
$55,000
Strategy Playbook Production
  • H1 Delivery (Feb): 16 Playbooks
  • H2 Delivery (Aug): 16 Playbooks
  • Total: 5 AM, 12 Industry, 15 Enterprise
$1,500/ea
32 Total
$48,000
Fairway Digital Media, LLCPage 1 of 3

INVOICE & DELIVERY SCHEDULE

Client: Star Exhibits & Environments, Inc. DBA as STAR

Invoice DatePay ByDeliverablesInvoiced ItemsDue
Feb 1, 2026Feb 1, 2026
  • Event OS Platform (Month 1 of 12)
  • Show Lists & Mapping (20x20+ Exhibitors)
  • H1 Delivery: 16 Strategy Playbooks
  • Pixel Setup & Tagging
Event OS (Upfront Access Fee)$10,000
Playbooks H1 Tranche (16 Units)$24,000
Website Pixel (Annual License)$24,000
$58,000
Mar 1, 2026Mar 31, 2026
  • Event OS Platform (Month 2 of 12)
  • Website Pixel (Month 1 of 12)
Event OS Monthly Access$4,500
Website Pixel (Paid Upfront)
$4,500
Apr 1, 2026May 1, 2026
  • Event OS Platform (Month 3 of 12)
  • Website Pixel (Month 2 of 12)
Event OS Monthly Access$4,500
Website Pixel (Paid Upfront)
$4,500
May 1, 2026May 31, 2026
  • Event OS Platform (Month 4 of 12)
  • Website Pixel (Month 3 of 12)
Event OS Monthly Access$4,500
Website Pixel (Paid Upfront)
$4,500
Jun 1, 2026Jul 1, 2026
  • Event OS Platform (Month 5 of 12)
  • Website Pixel (Month 4 of 12)
Event OS Monthly Access$4,500
Website Pixel (Paid Upfront)
$4,500
Jul 1, 2026Jul 31, 2026
  • Event OS Platform (Month 6 of 12)
  • Website Pixel (Month 5 of 12)
Event OS Monthly Access$4,500
Website Pixel (Paid Upfront)
$4,500
Aug 1, 2026Aug 1, 2026
  • Event OS Platform (Month 7 of 12)
  • H2 Delivery: 16 Strategy Playbooks
  • Website Pixel (Month 6 of 12)
Event OS Monthly Access$4,500
Playbooks H2 Tranche (16 Units)$24,000
Website Pixel (Paid Upfront)
$28,500
Sep 1, 2026Oct 1, 2026
  • Event OS Platform (Month 8 of 12)
  • Website Pixel (Month 7 of 12)
Event OS Monthly Access$4,500
Website Pixel (Paid Upfront)
$4,500
Oct 1, 2026Oct 31, 2026
  • Event OS Platform (Month 9 of 12)
  • Website Pixel (Month 8 of 12)
Event OS Monthly Access$4,500
Website Pixel (Paid Upfront)
$4,500
Nov 1, 2026Dec 1, 2026
  • Event OS Platform (Month 10 of 12)
  • Website Pixel (Month 9 of 12)
Event OS Monthly Access$4,500
Website Pixel (Paid Upfront)
$4,500
Dec 1, 2026Dec 31, 2026
  • Event OS Platform (Month 11 of 12)
  • Website Pixel (Month 10 of 12)
Event OS Monthly Access$4,500
Website Pixel (Paid Upfront)
$4,500
Jan 1, 2027Jan 31, 2027
  • Event OS Platform (Month 12 of 12)
  • Website Pixel (Month 11 of 12)
Event OS (Month 12 Value Add)$0
Website Pixel (Paid Upfront)
$0
Feb 1, 2027-
  • Website Pixel (Month 12 of 12)
Website Pixel (Paid Upfront)
$0
Fairway Digital Media, LLCPage 2 of 3

Terms & Conditions

Master Services Agreement

This Statement of Work (SOW) is issued between STAR (Company) and Fairway Digital Media, LLC (Service Provider), effective date February 1, 2026.

This Statement of Work ("SOW") is executed and entered into by and between the Service Provider and the Company, and is subject to the terms and conditions specified herein. Any Exhibit(s) attached hereto shall be deemed an integral part of this SOW. In the event of any inconsistency between the provisions of this SOW and the Exhibit(s), the provisions of this SOW shall govern and control.

1.0 Agreement:

These terms, together with the Scope of Work and any related correspondence, constitute the entire agreement between the Service Provider and the Company.

Any changes or modifications to these terms or the Scope of Work must be mutually agreed upon in writing by both parties.

2. Authorization

The Service Provider shall obtain formal written authorization from the Company before commencing any project or work. Such authorization may take the form of a purchase order, an email, or a signed copy of the SOW.

3. Payment Terms

The Company shall pay the invoiced amount as specified in the "Invoice & Delivery Schedule" (Page 2).

  • Upfront Payment (Due on Receipt): Applies to the Website Pixel (Annual License), Event OS Onboarding Fee, and Playbook Production (split H1/H2).
  • Net 30: Applies to recurring Event OS monthly fees.
  • 3% APR late fee applied to past due accounts.

4. Data Privacy & Compliance

The Service Provider shall ensure that any personal data provided to the Company has been collected in accordance with applicable data protection regulations. The Service Provider shall indemnify and hold the Company harmless from any claim arising from the processing of such personal data.

5. Returns & Disputes

Supporting evidence (e.g., contact details) must accompany all disputes. If unresolved, the Service Provider has final discretion on lead validity.

6. Limitation of Liability

Neither party shall be liable for indirect, incidental, special, or consequential loss arising under this agreement. Total liability is limited to the total fees paid by the Company under this agreement.

7. Term & Termination

7.1 Fixed Term Subscriptions (Non-Cancellable): The Website Visitor Identification (Pixel) is sold as an annual subscription and is non-cancellable once the Term commences. Early termination does not relieve the obligation to pay the full Contract Value.

7.2 Event OS Platform (6-Month Opt-Out): The Company may terminate the Event OS Platform service for convenience at any point after the initial six (6) months of the Term. To exercise this opt-out, the Company must provide written notice. Upon such termination, future monthly billing for the Event OS will cease. Upfront fees are non-refundable.

7.3 Service Deliverables (Playbooks): Production of Account Playbooks may be terminated by the Company upon two (2) business days' written notice.

Appendix A: Event Volume Pricing & Overages

Base Coverage Specifications

The Monthly Base Fee for the Event OS Platform includes coverage for up to 80 distinct events per month. Coverage requirements exceeding this threshold are subject to the incremental pricing schedule.

Event Volume TierIncremental Fee
0 - 80 EventsIncluded in Base
81 - 180 Events+$1,000 / 20 events
181+ EventsCustom Quote
Benton Belcher

Fairway Digital Media

Founder, CEO

Star Exhibits

Authorized Signature

Fairway Digital Media, LLCPage 3 of 3